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Starting from March 6, 2025
Olivetti and Sport is a digital and physical storytelling project that explores Olivetti’s role in the world of sports, both as a protagonist in organizational initiatives and as a promoter of social and cultural values related to sports activities.
The initiative is part of the Cultural Olympiad of Milan Cortina 2026, contributing to the enhancement of Italian cultural heritage and the narration of an industrial excellence that has managed to combine innovation, ethics, and social commitment, including through sport.
In line with the spirit of Milan-Cortina 2026, the project aims to engage the cultural community in a participatory journey, which connects historical memory with the future, telling the story of the relationship between sport, innovation, and social responsibility through the Olivetti model.
With this project, the Olivetti Historical Archive Association contributes to bridging the past and the future, enhancing the role of sport not just as competition, but as a tool for innovation, culture, and social cohesion, in line with the spirit of Milan-Cortina 2026. In particular, the project aligns with the following principles:
- Involvement of the cultural community and enhancement of Italian excellence: The project highlights Olivetti’s contribution as a model of Italian excellence, not only in the industrial sector but also in promoting sports culture and its social impact.
- Interconnection between sport, art, and innovation: Through historical storytelling and analysis of design and technology, the program explores the relationship between innovation, aesthetics, and sport, emphasizing Olivetti’s role in creating a cultural imagery linked to the Olympics and other sporting events.
- An open and participatory path toward the 2026 Games: The periodic publication of digital content and the organization of phygital events create a continuous dialogue with the audience, accompanying them until the start of the Olympics and encouraging a shared reflection on the value of sport and cultural memory.
Every two weeks, a post will be published on the social media channels of the Olivetti Historical Archive Association. Throughout the year, physical talks with experts will be organized to explore the relationship between Olivetti and sport.
The role of Olivetti in past editions of the Olympics and other sporting events will be narrated, along with the connection between Olivetti’s values and those of the Olympics and Paralympics, from the perspective of innovation, inclusion, and sustainability. Documents, photographs, and testimonies will also be presented to illustrate the relationship between Olivetti and sport.
