GIOVANNI PINTORI (1912-1999). Pubblicità come arte

In an integrated project with MAN_Museo d’Arte Provincia di Nuoro, the m.a.x. museum presents an exhibition on Giovanni Pintori, exploring him through a sort of “graphic narrative” and highlighting his design modernity and creative choices. The exhibition retraces the artist’s creative and professional journey, showcasing the ideation process behind the projects that defined his career, from the creation of posters and flyers to corporate identity and logos for companies. The museum displays, organized thematically and chronologically, over two hundred pieces, including sketches, drafts, watercolor drawings, letterheads, posters, and various publications.